Get exclusive insight into customer’s minds with powerful biometric analytics cameras. Soteria cameras are equipped with ‘Heat Mapping’ and ‘People Counting’ capabilities to recognize trends in your customer’s behavior. Here are some ways these features can increase revenue if you are a cafe or restaurant owner.
If you have a restaurant or cafe then ‘Heat Mapping’ can identify which seats are more popular with your customers. The ‘Heat Mapping’ feature can be accessed from the Soteria app that will produce a graphic to show what parts of your cafe or restaurant are ‘hot spots’. With this biometric analytics information, you can decide how to improve the layout of your business. For example, if there are blue or no activity spots near the door then this shows that very few customers opt to sit near the door. In the future, you could move tables further away from the door and ensure that space is being utilized and that every customer is happy. Another example of looking into people's seating habits could be if customers in a cafe are choosing to sit closer to areas with outlets. Providing more customers with power outlets will bring in more repeat customers.
'Heat Mapping’ can also show congestion areas in your cafe or restaurant. If there are areas of high congestion, for example, near the entrance or tills, then the owner should train staff to be more attentive to customers to save on waiting time and to increase customer satisfaction.
'People Counting’ would benefit a restaurant and cafe because it can be used to collect data on how many people enter the business and to measure peak times. This data can then be compared daily and monthly. If any changes have been made, the data collected is easily comparable on the Soteria app. More staff can be hired during peak times to ensure that the business is being taken care of.
'People Counting’ can be used across multiple locations. Simply install a Soteria camera at each location and view all the cameras from one phone. You can also compare results across the cafes and restaurants to discover which of your branches are doing well and which are not. With this information, the owners can choose to expand or downsize depending on the success of each location.
Customer Operations Analytics
Collecting as much data on customer behavior will set your business apart from others. Being able to predict customer’s actions means that you can make full use of the information to make changes that will increase revenue. Continuously collecting data will allow you to compare results from past months to see if the changes that you make are working.
Get the most out of the Soteria app by allowing other admins to view customer operations analytics.
Find out more about how Soteria can enhance your business by exploring our website.