If you have a restaurant or cafe then ‘Heat Mapping’ can identify which seats are more popular with your customers. The ‘Heat Mapping’ feature can be accessed from the Soteria app that will produce a graphic to show what parts of your cafe or restaurant are ‘hot spots’. With this biometric analytics information, you can decide how to improve the layout of your business. For example, if there are blue or no activity spots near the door then this shows that very few customers opt to sit near the door. In the future, you could move tables further away from the door and ensure that space is being utilized and that every customer is happy. Another example of looking into people's seating habits could be if customers in a cafe are choosing to sit closer to areas with outlets. Providing more customers with power outlets will bring in more repeat customers.