Increase sales and customer experience with Soteria customer operation analytics. ‘Heat Mapping’ and ‘Path Tracking’ features can put you ahead of the competition. Make the most of your retail space and increase profit.
Find out the most popular area of your store with ‘Heat Mapping’. The ‘Heat Mapping’ feature can be accessed right from the palm of your hand on the Soteria app. ‘Heat Mapping’ works by taking snapshots of the desired area and culminating the results to demonstrate high traffic areas. Having a camera with a broad overview of the store will generate customer operations analytics that can be applied to optimize your store floor plan.
'Heat Mapping’ indicates ‘hot spots’, or concentrations of people, on the store floor. Areas that are high traffic, which is where people linger the longest, will appear red and lower-traffic areas will appear blue. Identifying the high traffic areas could make you rethink the layout of your store. For example, if there is a certain rail of clothing in the store that is a ‘hot spot’, the ‘Heat Mapping’ will identify it as a high traffic area or a source of congestion. The retailer could increase the size of the popular area or utilize the high traffic by merchandising more items there.
'Heat Mapping’ may also identify a ‘hot spot’ around the check-out area, this could indicate that customers are spending a lot of unnecessary time queuing, time that could be better used browsing the store. If you are watching live updates, then you could find the staff to open more checkouts. If you are looking at the results after the fact, then as a retailer, you could look into hiring more staff.
Make the most of your merchandising by tracking where customers are frequenting. ‘Path Tracking’ will give you an insight into the customer's mind. Retailers can take full advantage of knowing exactly where customers are going in their store. If, for example, an area of the store is being missed out by customers, the retailer can reevaluate why. There could be an obstruction or a less desirable product that needs reconfiguring.
Customer operations analytics will ensure that you optimize popular areas within the store. By identifying high performance and low-performance areas, the retailer has a better understanding of what is a success and what could be improved. Popular pathways should be optimized for profitable and favored products.
Customer Operations Analytics
Excellent customer service begins and ends by tailoring an exceptional experience for the customer. Soteria uses customer operations analytics to translate qualitative data into easy to understand graphs. Soteria can compare monthly data to show you areas of the business that need to be improved in order to be ahead of your competitors.
Get the most out of the Soteria app by installing multiple biometric analytics cameras and viewing them all right from the palm of your hands.
Find out more about how Soteria can enhance your business by exploring our website