Make the most of your facilities with Soteria customer operation analytics. ‘Heat Mapping’ and ‘People Counting’ can guarantee that you optimize your business. Make the most of your space and equipment by incorporating biometric analysis.
Heat Mapping
Have you ever wondered what is the best way to utilize your floor space and equipment so that everyone who visits your gym is satisfied with their work out when they leave? The answer is ‘Heat Mapping’. ‘Heat Mapping’ can tell you what areas the gym-goers spend most of their time and which equipments are the most popular.
'Heat Mapping’ works by combining data that has been collected over a desired amount of time and translated into an easy to understand visual. Areas that appear red on the image indicate a high traffic area whereas areas that appear blue are lower traffic areas. After you have identified the high traffic areas, you can rethink your layout. For example, if there is always congestion where people are waiting for gym lockers, consider moving the lockers to an area with more space or get more lockers to avoid congestion.
From the Soteria app, that can be downloaded to your phone, you can select the time period you would like displayed, for example, data collected over one hour or one week. If you give your camera a generous view of the whole gym, you can see what gym equipment is particularly popular. You can make the most of the data collected by investing in more of the gym equipment that is a ‘hot spot’.
People Counting
'People Counting’ is useful in a gym environment because it can be used to collect data on how many people use your gym, as well as, the average amount of time they spend there. Data can be collected to compare the more popular times that the gym is being used and therefore, staff allocation at these times. Collecting this data will ensure that the gym is run with the most efficiency.
Soteria’s live customer operations analytics can also identify customers' genders and age range. Gym owners can use this information to determine their main demographic and cater gym facilities around this demographic. If the gym is proving to be extremely popular or the gym has multiple locations, Soteria’s customer operations analytics and determine which gyms are performing the best and if more locations need to be added.
Customer Operations Analytics
Get the most out of the Soteria app by installing multiple cameras and collecting data that can be viewed from the palm of your hand. Customer operations analytics will convert data into easy to understand graphs to help you understand and improve your business. Every month, collect and compare data and watch your business grow.
Find out more about how Soteria can enhance your business by exploring our website.